About us

Big Difference Marketing can improve your business performance – with fresh ideas and thinking in customer marketing or CRM, in applying psychology to marketing, in planning pricing and improving marketing performance generallyBDM experience

  • Practice founder David Oliver is able to draw on broad experience of the leadership of marketing activity from a range of different market sectors and across a variety of international markets
  • Our Membership Marketing expert Adrian Robertson has significant experience in membership programmes, loyalty programmes, points based loyalty schemes, member communications and promotions
  • Our Data & Systems expert Adrian Bagnall harnesses the power of data – specialising in systems integration projects, data migrations, COTS implementation & general business improvement projects.  Adrian consistently adds value by defining & managing delivery across a full programme or project lifecycle, always delivering on time and on budget

Marketing leadership experience

Our combined experience shows differences across market sectors as diverse as theme parks & visitor attractions to energy.  Hotels & restaurants to financial services.  Pay-TV to travel.  Government to nurseries.  Pharmaceuticals to publishing.  Health clubs to wine shops.  To find out more, you can click here to read through a range of case studies describing measurable results delivered for different businesses, bringing experience, proven techniques and processes to bear.  Or click here to read recommendations for Big Difference Marketing.