Marketing case studies in international marketing
Planning and driving a stepchange in growth – a travel marketing case study from Hertz. Devising, planning and driving business growth through membership marketing
Managing your marketing performance effectively across dozens of markets – a travel marketing case study from Hertz Europe. Building a performance management mindset to drive performance growth.
Building effective customer marketing operations in dynamic emerging markets – a pay-TV broadcasting marketing case study from Viasat. Creating a shared sense of purpose through a clear strategy, agreed priorities, a performance measurement mindset, high levels of communication, and a long term development agenda
Developing strategy across multiple markets – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat. Agreeing a clear shared strategy across markets to drive business performance
Making your customers your biggest advocates – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat, putting the customer at the centre of business thinking to drive business performance, including the use of NetPromoter
Who buys Super-premium pay-TV? – a pay-TV broadcasting marketing case study from Viasat looking at tiered products including the case for premium and super-premium tiers