Marketing case studies from travel
Outsourced marketing for efficiency and better performance – a travel marketing case study from Hertz. Low level tasks outsourced, high level strategic tasks for staff
Planning and driving a stepchange in growth – a travel marketing case study from Hertz. Devising, planning and driving business growth through membership marketing
High performance customer marketing – a travel marketing case study from Hertz Europe, built around a strategy of treating different customer value segments differently
Managing your marketing performance effectively across dozens of markets – a travel marketing case study from Hertz Europe. Building a performance management mindset to drive performance growth.
Developing strategy across multiple markets – marketing case study from travel at Hertz Europe and pay-TV broadcasting at Viasat. Agreeing a clear shared strategy across markets to drive business performance
Making your customers your biggest advocates – marketing case study from travel at Hertz Europe and a pay-TV broadcasting at Viasat, putting the customer at the centre of business thinking to drive business performance, including the use of NetPromoter
Or to browse through case studies from other market sectors: