Marketing case studies in customer marketing

Creating loyalty for restaurants – a marketing case study from Whitbread’s restaurant brands Beefeater, Table Table & Brewers Fayre, about protecting and winning high value regular diners

Planning and driving a stepchange in growth – a travel marketing case study from Hertz.  Devising, planning and driving business growth through membership marketing

New business growth from 0 to 100,000 customers in 18 months – a financial services marketing case study from Goldfish about a new business division startup

Building a new email marketing capability – a case study from Merlin Entertainments, the world’s 2nd largest visitor attraction business, describing how we planned, built and proved the value of a new email marketing channel delivering an annualised incremental return of over +£8m per year

Keeping your customers safe from aggressive competitors – a utilities marketing case study from British Gas.  Customer loyalty and customer retention when defending your customer base

High performance customer marketing – a travel marketing case study from Hertz Europe, built around a strategy of treating different customer value segments differently

Powerful value-behavioural segmentation for a hotels brand – for Premier Inn, part of Whitbread, crunching data to improve return through treating different customers in different ways

Making your customers your biggest advocates – a pay-TV broadcasting marketing case study from Viasat, putting the customer at the centre of business thinking to drive business performance, including the use of NetPromoter

Winning CRM through winning hearts & minds – a membership marketing case study in applying customer relationship management from The Law Society

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